We’re so excited to share a huge milestone—MMCY is now officially ISO certified! That’s right. After months of hard work, we’ve earned two of the most respected certifications in the world:
ISO 9001:2015 for quality management
ISO/IEC 27001:2022 for information security
This is a big deal, and here’s why it matters to you.
What This Means
These certifications prove that MMCY meets international standards for:
Delivering top-quality services every time
Keeping your data safe and secure
In short, we’ve put the right systems and processes in place to make sure we’re always getting better, protecting your information, and helping your business succeed.
We’ve Been Working Around the Clock
Getting ISO certified doesn’t happen overnight. It took months of nonstop effort from our entire team. We reviewed every process, improved our workflows, and made sure every piece of our business meets global standards.
This was a full-team effort, and we’re incredibly proud of what we’ve achieved together.
Why This Is Great for Our Clients
Whether you’re working with us on talent placement, tech support, or executive services, these certifications mean:
You can trust our process to be consistent and reliable
Your data is protected to the highest standards
We’re committed to continuous improvement, always working to serve you better
What’s Next?
This is just the beginning. We’re always looking for new ways to raise the bar, and these certifications give us a stronger foundation to build on.
We’re here to help you amplify your team and achieve more, and now we’ve got the certifications to back it up.
Thanks for being part of the journey. We can’t wait to show you what’s next!
26May
At MMCY, evolution isn’t just a goal, it’s a way of working. Today, we’re proud to share a milestone that marks the next chapter in our journey: we’ve officially rebranded from MMCY Tech to simply MMCY.
This isn’t just a name change. It’s a reflection of who we’ve become and where we’re going.
So, Why the Change?
When we started as MMCY Tech, our name made sense. We were focused primarily on technical staffing, placing exceptional engineers and IT professionals in high-impact roles. But over the years, our capabilities and the needs of our clients have grown significantly.
Today, MMCY is a global talent partner. We provide top-tier professionals across a wide range of functions, from Customer Experience and Event Technology to Data Management, Software Development, and Executive Support. Our role has expanded beyond technical expertise into a more holistic approach to talent placement.
By dropping “Tech” from our name, we’re better aligned with the broad, people-centered value we deliver. We connect organizations with the right talent, not just tech talent, so they can grow faster, operate more effectively, and do more of what they do best.
Amplify Your Team. Achieve More.
That’s not just our new slogan, it’s our promise.
“Amplify Your Team. Achieve More.” captures the heart of our mission: empowering clients with agile, scalable access to exceptional talent. Whether you’re navigating rapid growth, launching a new product, or streamlining operations, MMCY is your partner in performance.
Our global network of over 500 skilled professionals is ready to plug in and make an impact—seamlessly integrating with your team, wherever you are in the world.
What’s Staying the Same?
Everything our clients have come to expect from us:
A deep bench of skilled professionals across industries like Travel, Financial Services, Pharma, Insurance, and more.
A truly global footprint, with operational hubs in Addis Ababa, Dubai, and New York City.
Fast, flexible onboarding and a commitment to long-term partnerships built on trust.
What’s Next?
With our new identity, we’re doubling down on what we do best: helping organizations scale faster and smarter with the right people by their side. You’ll see our refreshed branding across our website, social platforms, and communications. But more importantly, you’ll continue to experience the same dedication, service, and excellence that define MMCY.
We’re excited for this next phase, and even more excited to help our clients reach new heights.
Let’s amplify your team, and achieve more, together.
In today’s increasingly digital world, remote teams have become the backbone of many successful businesses. At MMCY, we understand the unique challenges and opportunities that come with managing a remote workforce.
Our expertise in providing tailored solutions, including Level 1 helpdesk support, telemarketing, software development, and event support, positions us well to offer insights into effectively running a remote team. Here’s what you need to know to ensure your remote team operates smoothly and efficiently.
1. Clear Communication Channels
Effective communication is the cornerstone of any remote team. Establishing clear channels for communication helps prevent misunderstandings and ensures everyone is on the same page. Utilize tools like Slack, Microsoft Teams, or Zoom for regular check-ins, team meetings, and instant messaging. At MMCY Tech, we recommend setting up structured communication protocols, including daily stand-ups and weekly reviews, to keep everyone aligned.
2. Defined Roles and Responsibilities
In a remote setting, clarity is crucial. Ensure that every team member understands their role and responsibilities. This not only helps in accountability but also ensures that tasks are completed efficiently. Create detailed job descriptions and use project management tools like Asana, Trello, or Monday.com to assign and track tasks.
3. Leveraging Technology
The right technology can make or break your remote team. Invest in reliable tools and platforms that facilitate seamless collaboration. Whether it’s using cloud-based solutions for data storage and sharing or specialized software for project management, the right tech stack is essential.
4. Fostering a Collaborative Culture
Building a sense of community is essential for remote teams. Encourage collaboration and camaraderie through virtual team-building activities and social interactions. Regularly scheduled virtual coffee breaks or team-building exercises can help in fostering a positive team culture.
5. Focus on Results, Not Hours
One of the significant advantages of remote work is flexibility. Rather than focusing on the number of hours worked, concentrate on the results. Set clear goals and KPIs (Key Performance Indicators) to measure performance. This approach not only boosts productivity but also empowers employees to work in a way that best suits them.
6. Providing Continuous Training and Development
Remote teams should have access to continuous learning opportunities. Invest in training programs that enhance skills and keep your team updated with the latest industry trends. At MMCY, we have a department dedicated to this. Our learning and development team prioritizes the professional development of our employees to ensure they are equipped to meet the evolving needs of our clients.
04Mar
We live in an age where technology has made the workplace more efficient. There are laws that protect employees better than ever. And companies are offering benefits more generously. But employee dissatisfaction is at an all-time high.
British railroad workers held a 24-hour strike on June 21st. Similarly, airport workers like security guards, baggage handlers, and other staff were on strike in Paris, France. Nurses have been protesting in Zimbabwe.
The Great Resignation refers to the substantial number of people quitting their jobs, primarily due to the COVID-19 Pandemic and its aftermath.
But what are some causes of the Great Resignation?
Major Causes of The Great Resignation
A number of factors contribute to the mass exodus of “The Great Resignation “
1. Employees Feeling Undervalued
Workplaces have come to treat employees as expendable, leading to the uberization of many professional fields. Workers do not feel valued anymore, but these protests’ effects on businesses are one way to discount that idea. The lack of appreciation at work plays a massive role in why employees want to leave their jobs.
2. Workplace Relationships
Most people spend most of their days at work and are bound to be affected by the relationships they form. Poor relationships with coworkers and management play a part in this influx.
3. Feeling Stuck
The feeling of stagnation also influences why employees want to leave a particular work environment. For example, if staying at the company doesn’t lead to growth in their career, they’ll decide to go and look elsewhere.
The Value of Employee Satisfaction
Companies with a highly satisfied workforce generally have happier customers
Employee satisfaction refers to the overall contentment of employees with their work, experience, and compensation, as well as their company’s policies, management, and work environment.
It’s crucial to highlight employee satisfaction as a focal point because it’ll ensure better performance and employee retention. Satisfied and happy employees are more likely to perform and do better at their jobs. This also means that they’ll be more productive, and that’s a benefit to the company.
In addition, it helps with employee retention. If employees are happy, they curate a positive work environment around them and are more likely to stay within a company. Several studies also show that employee satisfaction could make companies more profitable.
So how can companies keep their employees from leaving while maintaining office morale?
So how can companies keep their employees from leaving while maintaining office morale?
Tips for Employee Satisfaction and Retention
Employee satisfaction should be the goal of every company. But how do you know if your workers are happy?
1. Foster Good Workplace Relationships
Employees need recognition for their work. When an employer ignores accomplishments, employees seek appreciation and value elsewhere. According to OfficeTeam’s study, 66% of employees say they would “likely leave their job if they didn’t feel appreciated.
Simple things like showing employees respect and providing them with proper compensation can go a long way. Additionally, we’ve seen that the work environment is a considerable determinant of employee satisfaction. Beyond a visually stimulating working area, good workplace rapport between employees, managers, and CEOs is vital.
One way to foster this is to have company-wide get-togethers where everyone can interact virtually or in person. This will allow everyone in the office to get to know each other and communicate, building human connections with the people they are professionally associated with.
2. Encourage Open Communication
It is essential to make employees feel like they have a valued voice and are heard. One way to do this can be by administering a monthly or bi-monthly check-in with employees about what they feel is working in the company and what isn’t.
Feedback is crucial to employee satisfaction, yet many managers may hesitate to provide feedback. A lack of feedback makes employees unsure about the work and effort they are putting in.
Therefore, managers should provide constant feedback. The key is to make sure that the feedback is always constructive. The positive effects of feedback are immense in the workplace. It can build trust, and employee satisfaction, keep the employees motivated, reduce turnover, and ultimately, increase employee satisfaction.
3. Provide Employees with Opportunities for Growth
Giving employees opportunities to build on and develop their skills is a great way to retain and motivate them to perform better.
Helping employees develop their skill sets is also one of the attributes of employee satisfaction. Giving your employees room to develop their skills boosts their job satisfaction and increases work efficiency. This also shows your employees that you care about their career development along with organizational growth.
When employees are rewarded and recognized for their work, it builds employee morale and productivity.
4. Organize Company Retreats and Activities
Company retreats and activities are another great way to keep employees satisfied.
Hosting company activities is something we like to do at MMCY. We organize company-wide activities throughout the work year to support employees and improve morale. For example, we host an annual Christmas party in our Addis Ababa Office.
Our Annual Christmas Party
We also uplift our diverse workforce, celebrating holidays such as Women’s Day by having brunch out of the office and allowing our employees to spend quality time and conversation together while enjoying delicious meals.
Celebrating Women’s International Day on March 8th
Providing opportunities for social interaction is a great way to keep employees satisfied.
Conclusion
At MMCY, we believe we have an obligation to take care of our employees. Our people are the most important part of our company. Therefore, we try to have our workplace culture, policies, and dynamics reflect that. If you’d like to work with us, check out our latest job postings on our MMCY Talent website.
However, as more and more businesses choose to outsource to Asia, the outsourcing markets are quickly becoming saturated. It seems like the trend in outsourcing destinations is changing. Many companies are taking their business to a new continent – Africa.
Africa’s fast-growing population and markets are presenting immense opportunities for businesses. Foreign companies are flocking to do commerce in Africa. And guess what? They’re succeeding. For example, South Africa is now the third emerging BPO destination, competing with the likes of India. Africa will become the world’s next great manufacturing center as industries shift from Asian markets to lower-cost regions.
Here at MMCY, we have over fifteen years of experience. We are pioneers in the outsourcing industry in Ethiopia, so we might know a thing or two about outsourcing. In this article, we will look at some of the factors that help make Ethiopia a top talent outsourcing destination.
The Safaricom launch is introducing high-quality network and mobile services through faster internet, high-speed fiber connectivity, and game-changing mobile money services. Internet redundancy will soon be a thing of the past in Ethiopia.
This type of infrastructure improvement is attracting many multinational companies to invest in Ethiopia. All these positive changes are sending out a loud and clear message: Ethiopia is open for business.
And while there is no doubt that these infrastructure changes are bound to drive companies’ desire to outsource to Ethiopia, they are not Ethiopia’s main asset. What sets Ethiopia apart from all the other countries are the people.
Young and Skilled Talent Pool
Ethiopia’s massive, youthful population is shaping the country as a promising market with immense business opportunities. As of 2023, Ethiopia’s population has exceeded 120 million. Moreover, about 70% of Ethiopia’s population is under the age of 30, indicating a vibrant and youthful demographic, poised to shape the future of the nation and, potentially, the continent.
The quality of young talent in Ethiopia is exceptional, as there is a huge volume of STEM graduates. This younger generation of graduates are tech savvy and have the skills and knowledge to compete internationally. And since university courses in the country are offered in English, graduates from Ethiopia are also fluent in English. However, the stark reality remains that the domestic job market struggles to satiate the ever-increasing demand for employment amongst this burgeoning population.
In an effort to connect these graduates with the international companies, the private sector has established the Ethiopian Outsourcing Association (EOA). Their mission is to drive change in policy frameworks and talent gaps while promoting Ethiopia as an outsourcing destination to the rest of the world, in order to improve the ecosystem for both current companies and new entrants. Some member companies of the outsourcing association are Excellerent, R&D , and Africom Technologies.
International companies that turn to Ethiopia for their outsourcing needs will not only be creating jobs on a continent that needs it, but they will also be giving the talent a chance to learn and perfect marketable skills.
Affordable Prices
Not only is there a massive supply of labor in Ethiopia, but the lower wage rates make it cheaper than in most parts of the world. Ethiopia offers more affordable prices compared to other popular outsourcing destinations like the Philippines and India, so businesses can experience huge cost savings on salary and wages. Companies can also save money when setting-up since the operating costs are cheaper in Ethiopia
However, cheaper doesn’t mean that quality has to be sacrificed. A common concern is that the workforce isn’t as skilled or qualified. But Ethiopia is investing heavily in education and training programs, resulting in a large pool of highly skilled professionals. This means that businesses can find workers with the skills and expertise they need to get the job done right for a fraction of the cost of hiring an in-house team.
Additionally, Ethiopia is offering favorable tax policies that can further reduce costs for businesses. Which leads us to our next point…
Government Incentives
In an effort to increase job opportunities within the country, the Ethiopian government has also been taking steps to encourage the Business Process Outsourcing industry. MMCY has been able to experience immense growth in the last few years because the Ethiopian government has shifted its economic outlook towards building a BPO industry supported by government policy.
The Ethiopian government is adopting policies to attract foreign investors and improve the ease of doing business. They have reduced trade barriers, cut corporate taxes, and strengthened regulatory and legal systems. For example, the government has mandated that the Ministry of Technology create over 2 million tech jobs by 2030, giving as many incentives as possible to ensure that happens.
Such incentives and improved business conditions are attracting more foreign investors and making outsourcing to Ethiopia easier. As a result, a lot of outsourcing companies are beginning to pop up in Ethiopia.
Youth Empowerment and Job Creation
Along with a youthful population, Ethiopia has a high rate of urbanization, and the country is becoming more industrialized and service-based. And while more Ethiopian youth are enrolling in universities, many graduates struggle to find jobs, let alone jobs related to their field of expertise.
One of MMCY’s goals is to bridge that gap by creating more jobs, and so far, we have been successful. Since 2008, we have grown from a small Cvent shop to a talent outsourcing company that provides specialized remote resources that serve as an extension of our client’s team.
We now have over 600 employees and offer a wide range of services in various business sectors. Our team members are our greatest asset and the foundational element for our success. But to sustain our proven track record of success recruiting elite local talent and our ability to scale up our operations, we’ve had to collaborate with the top universities in Ethiopia.
We are partners with academic institutes across Ethiopia to recruit strong candidates with relevant technical knowledge and marketable soft skills into our talent pool. Once candidates become employees, our Learning and Development department offers diverse training programs and curriculums to nurture our young professionals and unleash their true potential.
Economic and Social Benefits: A Symbiotic Growth
The financial implications of outsourcing to Ethiopia extend beyond mere fiscal metrics; they permeate social aspects, affording companies the opportunity to instigate substantial, impactful change. By investing in people, championing education, and fostering skill development within the local workforce, businesses are not merely creating jobs. They are integral players in elevating living standards and driving socio-economic advancements.
Ethiopia is transforming to an attractive location for talent outsourcing. Apart from the economic benefits of conducting business in Ethiopia, companies have the opportunity to enact meaningful change. Thus, by investing in the people, training and educating the local workforce, and creating jobs that are needed, businesses will be improving living conditions.
The future is bright, as evidenced by the young workforce and the drastic improvement in infrastructure. It’s safe to say that Ethiopia is on its way to becoming the next outsourcing hotspot. At MMCY, we make outsourcing as simple as possible. All it takes is 3 steps and 3 weeks. First, we work with you to figure out exactly what you’re looking for and what your business needs are. Then, we will present you with great candidates and then lastly, you will be able to interview them yourself to find the best one.
According to Statista, “Software outsourcing is estimated to reach $430 billion by 2023.” The modern business landscape is quickly changing, and if you are looking to hop on this trend maybe it is time to consider outsourcing software development. As outsourcing is quickly becoming the new normal, the ability to outsource software development has become an invaluable asset. Outsourcing your software development needs isn’t something to take lightly – but done right, it can yield incredible results for your business.
However, when you go about outsourcing, your agreement with your outsourcing provider should be well-defined in scope, timeline, and cost before any work begins. There’s more than meets the eye when choosing the right partner and achieving successful results. By exploring key strategies and tactics around outsourced software development, you can make informed decisions with long-term benefits for your business.
It is important to note that the process of software development outsourcing can take many forms depending on the needs of each organization. Companies might opt for white-label services which means delegating certain parts of their software development workflow but maintaining control over the end product. Alternatively, they could choose a full cycle model which means external specialists take care of all stages – from gathering requirements to deployment and maintenance support.
All these technical terms and processes might seem a bit complicated at first, but don’t worry we have broken it up into simple and easy to follow steps. In this article, we’ll explore the art of outsourcing software development and show how it can help your business grow.
Assessing Your Needs
The first step when planning to outsource software development is assessing your needs. It’s crucial to decide which team or individual best fits your company’s requirements.
When assessing your needs, you can start by taking stock of what’s working well regarding features and functionality. Then identify areas that aren’t working so well and could use some improvement. Also, make sure to analyze market trends and user feedback to understand the current state of your software product and where it could go next.
We understand that assessing your needs can be confusing, especially if software development is not your core business, which is why at MMCY, we do it for you. We assist you in understanding your technical needs and create detailed specifications explaining precisely what each aspect of the project requires. This ensures everyone understands the scope and timeline needed to complete the job successfully.
Finding A Reliable Provider
Finding a reliable provider to outsource software development is vital for quality and efficiency. However, it doesn’t have to be a daunting task. The first step in finding a reputable outsourcing provider is knowing the type of expertise you need and which software outsourcing company would benefit your project.
Checking references and reviews from past clients can help and making sure their portfolio reflects the same knowledge needed for your project is vital. We’ve have had experience working with multiple clients who have various requirements, allowing us to be flexible to tailor our services to your needs.
Additionally, remember to ask questions about post-delivery support, too – you will want to know that if problems arise during implementation, someone will be available to fix them quickly.
Lastly, code security should be paramount when choosing an offshore vendor. Make sure their systems are up-to-date with all necessary measures in place before giving them access to sensitive data or intellectual property. Taking these extra steps now can save money and headaches in the future.
Selecting the right partner requires time and effort, there is simply no way around it. But getting it right pays dividends in terms of both cost savings and successful outcomes for your business endeavors.
Setting Up The Project
Once you find a reliable provider, the next step is setting up the project. Project setup involves planning and resource allocation to guarantee that the ensuing work is on time and within budget. Getting user requirements right at this stage is critical; being clear about what you want the product to do before committing resources to its development is essential.
Project management systems can help with setting up projects by providing frameworks for task schedules, resource allocations, and other activities associated with running successful software development projects. Many offer comprehensive tools for tracking progress against milestones and goals and automated alerting for when deadlines are approaching or risk levels increase. We recommend using project management software like GitHub projects or Jira.
Finally, having an effective communication strategy between all stakeholders will help keep everyone informed and focused throughout the life of the project. This could include regular status updates, issue resolution processes, or milestone reviews.
With careful planning, outsourcing software development can become a smooth process that yields great results. At MMCY, we adjust how often we have strategic meetings depending on the project type and our client’s needs, giving our clients the option to meet with us daily, weekly, bimonthly, or monthly.
Conclusion
Finding a reliable provider who understands your needs and has experience with similar projects is the key to outsourcing your software development needs. Once you’ve found someone suitable for the job, setting up the project and maintaining quality standards will guarantee everything runs smoothly.
Whether you’re looking for scalability or better access to specialized skill sets, plenty of advantages come from entrusting some aspects of your software development process to external providers.
With MMCY, you can access top-tier tech talent to enhance product development, optimize infrastructure, and achieve business objectives. Contact us today to explore the possibilities for your business with MMCY. No matter the language or framework, we can help.
04Mar
In today’s fast-paced world, organizing an event requires a great deal of effort and coordination. However, event planners can outsource event support to simplify the process. One such tool is Cvent, an online event management software that automates many aspects of the event planning process. At MMCY we provide event support, and we are a proud, certified Cvent partner.
In this blog, we will delve into what event support and Cvent is, how Cvent works, what services are available, how event support teams can use it to provide top-notch service to clients, and why you should consider event support.
What is Event Support?
Event support refers to the services and resources needed to plan, execute, and manage a successful in-person, virtual, or hybrid event. This can include everything from selecting the right virtual or in-person platform to managing registration, coordinating logistics, and providing technical support to attendees and presenters.
Event support is crucial for the success of any event, particularly for those that require extensive planning and coordination. By outsourcing online event support, clients can benefit from their expertise, resources, and industry knowledge.
What is Cvent?
Cvent is an all-in-one online event management software that simplifies the process of planning and executing events. It provides a comprehensive suite of services that includes registration, event website creation, marketing, and data analytics. Furthermore, is easy to use and provides real-time data, making it easier for event planners to make informed decisions.
In addition, Cvent provides data analytics and reporting features that enable event planners to gain valuable insights into attendee behavior, event ROI, and other key metrics. This allows event planners to optimize their events and make data-driven decisions to improve future events. Cvent’s range of features and services makes it an ideal choice for event planners of all experience levels who are looking to streamline their event planning and management processes.
Different Elements of Cvent
Cvent offers a wide range of features and services. Some of the key elements of Cvent are:
Registration Management: Cvent allows event planners to create custom registration forms and websites, making it easy for attendees to register and pay for events.
Event Website Creation: Cvent offers a suite of website templates and customization options, allowing event planners to create engaging websites that showcase their events.
Marketing and Communication: Cvent provides marketing and communication tools such as email marketing, social media integration, and mobile app notifications to promote events.
Venue Selection: Cvent has a large database of venues, making it easy for event planners to find the perfect location for their event.
Onsite Check-in and Badge Printing: Cvent offers an onsite check-in system and badge printing services that streamline the registration process.
Data Analytics: Cvent provides real-time data analytics, allowing event planners to track attendee engagement, monitor registration trends, and make informed decisions.
Event Budgeting: Cvent allows event planners to create and manage event budgets, making it easy to track expenses and stay on budget.
Session Scheduling: With Cvent, event planners can easily create session schedules, assign speakers and locations, and manage attendance for each session.
Exhibitor Management: Cvent provides a platform for exhibitor registration and management, allowing event planners to easily manage exhibitor booths and sponsorship packages.
Integration with Other Tools: Cvent integrates with other event planning tools, such as Salesforce and Marketo, allowing event planners to easily manage event data and communication.
Data Security: Cvent has robust data security protocols, ensuring that all event data is protected and secure.
Mobile App: Cvent offers a mobile app for attendees, providing easy access to event information, schedules, and networking opportunities.
The Event Support Team
An event support team consists of professionals who specialize in different areas of event planning and management. This can include event coordinators, registration specialists, marketing professionals, and data analysts. The event support team works together to ensure that all aspects of an event are well-organized and executed efficiently.
Why You Should Consider Event Support
Event support teams can be an invaluable resource for clients looking to organize a successful event. Here are some of the benefits of using event support services:
Expertise and Experience: Event support teams have the expertise and experience to manage events of any size and complexity. They can handle all aspects of event planning and management, ensuring that everything runs smoothly and efficiently.
Time and Resource Savings: Hiring an event support team can save you time and resources that would otherwise be spent on planning and executing an event. Event support professionals have the tools, expertise, and resources to handle all aspects of event planning and management, leaving you free to focus on other priorities.
Professional and Polished Events: Event support teams can help ensure that events are professional and polished. This reflects positively on your brand or organization. Event support professionals pay attention to every detail to create a seamless event experience.
Enhanced Attendee Experience: With event support services, you can create engaging and memorable experiences for attendees. Event support teams can manage registration, coordinate transportation, arrange entertainment, and provide on-site support to ensure that attendees have a positive experience.
Reduced Risk: Event planning and execution can involve a significant amount of risk, particularly for large or complex events. By outsourcing event support, you can reduce their risk of issues such as logistical problems, technical difficulties, or low attendance. Event support teams can help you identify and mitigate potential risks, ensuring that events run smoothly and successfully.
Flexibility and Scalability: Event support teams are flexible and can adapt to changing needs and circumstances. They can handle last-minute changes, unexpected issues, and any other challenges that may arise during an event. Additionally, event support teams can scale their services up or down based on the size and complexity of an event. This ensures that you receive the support you need without overspending on unnecessary services.
Conclusion
Outsourcing event support can simplify the event planning process and ensure a successful event. Cvent is an example of an event management platform that can provide a range of services, from registration management to data analytics.
When paired with an experienced event support team, Cvent can streamline event planning, enhance attendee engagement, and create a professional and polished event experience. At MMCY, we are certified Cvent partners so if you are looking to organize successful events, contact us at reachus@mmcytech.com and let us help you bring your dream event to life!
04Mar
In the fast-paced world of event experiences, where the highs of peak seasons often give way to the lows of off-seasons, companies face the challenge of maintaining consistent service quality. Maritz, an experience design company renowned for transforming businesses through unforgettable events, found a solution to this common industry challenge through a strategic partnership with MMCY Tech. This collaboration not only addressed the inherent cyclical nature of the events industry, but also elevated Maritz’s operational efficiency and client satisfaction. In this article, we will look further into this case study.
Understanding the Challenge
Maritz’s core challenge lay in the dynamic nature of the events industry, characterized by peaks of intense activity followed by troughs of slower periods. Navigating these seasonal fluctuations demanded a nimble and responsive approach to resource management. Recognizing the need for a flexible solution, Maritz sought a partner capable of seamlessly integrating into their operations. This ensured a smooth transition between high and low demand periods.
Enter MMCY Tech: Tailoring Solutions for Success
MMCY Tech emerged as the perfect ally Maritz needed to effectively manage these seasonal shifts. MMCY’s solution was to provide a dedicated team of Cvent-trained web producers. These professionals brought specialized expertise to the table, allowing them to adapt swiftly to Maritz’s unique needs and workflows. As a result, MMCY’s tailored approach ensured that Maritz had the right resources in place at the right times. This eliminated bottlenecks and streamlining operations.
Benefits Beyond Measure
The qualitative benefits stemming from the MMCY Tech-Maritz partnership were manifold. It had a positive impact on operational efficiency and client satisfaction.
Efficient Turnaround: MMCY Tech’s rapid response times and efficient work significantly improved project delivery timelines. It not only reduced the stress associated with tight deadlines but also translated into heightened client satisfaction. Maritz could confidently promise and deliver on time, every time.
High-Quality Service: The expertise and professionalism of MMCY Tech’s team became the bedrock of Maritz’s commitment to maintaining a consistently high standard of service. Regardless of the season, clients could rely on Maritz for top-notch event experiences, enhancing the company’s reputation as a reliable and quality-driven service provider.
Measurable Results and Success Stories
The collaborative efforts between Maritz and MMCY Tech yielded tangible results, validating the efficacy of their successful partnership.
Operational Smoothness: Maritz experienced a notable reduction in operational challenges associated with seasonal fluctuations. The MMCY Tech team seamlessly adapted to the varying workloads, ensuring that Maritz’s internal processes remained efficient and productive, irrespective of the season.
Enhanced Service Delivery: Client feedback consistently praised the high level of service maintained by Maritz throughout the year. MMCY Tech’s contribution played a pivotal role in Maritz’s ability to exceed client expectations, fostering long-term relationships and repeat business.
Conclusion: A Blueprint for Year-Round Success
The success story of Maritz and MMCY Tech serves as a blueprint for companies grappling with the ebb and flow of seasonal workloads. The effective deployment of specialized teams, like the Cvent-trained web producers provided by MMCY Tech, offers a scalable solution that can be tailored to the unique demands of any industry.
Additionally, in an industry where reputation is paramount, Maritz’s ability to consistently deliver exceptional experiences positions them as a market leader. The MMCY Tech partnership resolved the immediate challenges of seasonal fluctuations. It also future-proofed Maritz against similar challenges, fostering resilience and adaptability.
As businesses worldwide navigate the uncertainties of ever-changing industries, the Maritz-MMCY Tech success story stands as a testament to the power of strategic partnerships in achieving year-round success and client satisfaction. Through collaboration and innovation, companies can transform challenges into opportunities, ensuring that they not only weather the seasonal storms but emerge stronger and more competitive in the ever-evolving business landscape.
If you are interested in learning more about how MMCY Tech can provide tailored solutions for your business’s unique needs, contact us here or email us at reachus@mmcytech.com.
04Mar
In the rapidly evolving landscape of event management, organizations are constantly seeking innovative solutions to deliver seamless and engaging experiences. CDW, a leading provider of technology products and services had a unique problem. It found itself facing intricate challenges in managing their flagship events using the Cvent platform. The complexity of their event structures, featuring multiple participation levels, intricate registration processes, and diverse breakout sessions, demanded a level of technical support beyond their internal capabilities.
Enter MMCY Tech, a trailblazer in event technology solutions. MMCY Tech took on the challenge with unwavering expertise and a commitment to revolutionizing CDW’s event management processes. Collaborating with CDW, MMCY Tech transformed the event experience through exceptional technical support and innovative solutions in utilizing the Cvent platform, significantly enhancing customer satisfaction and efficiency.
The Company: CDW’s Complex Event Landscape
CDW’s prominence in the technology sector is underlined by its commitment to delivering top-notch events that feature complex segmentation, multiple participation levels, and a variety of breakout sessions. However, these very elements posed a challenge in terms of efficient event management, leading CDW to seek external support.
The Challenge: Navigating Complexity with Cvent
The intricate nature of CDW’s events demanded a level of technical finesse that exceeded their internal capabilities. Managing the complexity of event registration, segmentation, and participant options using the Cvent platform became a daunting task. CDW needed a partner who could not only navigate these challenges but also enhance the overall event experience.
The Solution: MMCY Tech’s Expertise Takes Center Stage
MMCY Tech emerged as the answer to CDW’s challenges. Led by industry experts Teo Debebe, Beth Negussie, and Sam Mukherjee, MMCY Tech brought a wealth of experience in event technology and Cvent platform management. The collaboration kicked off with MMCY Tech providing unparalleled support in event registration build and execution.
What set MMCY Tech apart was not just their technical expertise but also their proactive approach to problem-solving. Drawing insights from successful client strategies, the MMCY Tech team worked closely with CDW. They engaged in brainstorming sessions and implemented effective solutions at every stage of event planning and execution. Their responsiveness and guidance proved pivotal in overcoming challenges and ensuring the seamless execution of CDW’s events.
KPI Improvements: Transforming Metrics into Success Stories
The partnership between CDW and MMCY Tech yielded tangible improvements in key performance indicators (KPIs). This showcased the transformative impact on CDW’s event management:
Increased Customer Satisfaction/NPS: The seamless integration and flawless functioning of the Cvent system in CDW’s events not only delighted participants. It also led to inquiries about whether CDW sold Cvent as a standalone product. This shift in perception highlighted the success of the collaboration in enhancing customer satisfaction.
Decreased Turnaround Time: The efficiency and expertise of MMCY Tech significantly reduced the time required for event setup and management. CDW experienced a streamlined process, allowing them to focus on delivering a superior event experience rather than grappling with logistical challenges.
Enhanced Audience Engagement: MMCY Tech’s implementation of Q&A and live polling features played a pivotal role in elevating audience interaction and engagement during events. Attendees felt more connected and involved, leading to a more enriching event experience.
The Results: Elevating CDW’s Events to New Heights
With MMCY Tech’s unwavering support, CDW’s events transcended traditional experiences. This resulted in a significant boost in customer satisfaction and operational efficiency. The expertise of the MMCY Tech team simplified CDW’s event management processes. Additionally, their dedication elevated the overall event experience.
In conclusion, the collaboration between CDW and MMCY Tech stands as a testament. It highlights the transformative power of innovative event management solutions. As organizations continue to seek ways to deliver exceptional experiences, partnerships like these demonstrate a crucial insight. They show that the right technical support and strategic insights can revolutionize the landscape of event management. CDW’s reputation as a technology leader has been further solidified, thanks to the groundbreaking approach introduced by MMCY Tech. The success of this collaboration serves as inspiration. It is particularly valuable for organizations looking to navigate the complexities of event management in the digital age.
04Mar
Sales take place in a matter of minutes… a delayed response, a subtle lack of knowledge, a piece of misleading information, a hint of mistrust, and you could lose a client just like that. So, if you don’t have the time or resources to handle the sales aspect of your business, it might be wise to outsource. Outsourcing will allow you to focus on what you do best while a sales team takes care of the rest.
In this article, we’ll use the insights we have gained over 15 years working in the outsourcing industry here at MMCY to explore the various ways you can outsource your sales team. We will cover everything from why you should do it and whom you should partner with, how to ensure they’re held accountable, and what metrics you need to measure their performance.
The Many Types Of Sales Teams
So, you are considering outsourcing a Sales Team, but where do you begin? There are a few different types to consider.
Cold Callers/Emailers: Utilize scripts to reach prospects via phone calls and emails
Customer Service Representatives: Answer customer inquiries, resolve complaints, and provide information on products and services.
Sales Development Representatives: Help clients build and expand telemarketing and sales teams to achieve their goals.
Lead Generation: Look for qualified leads
Call Center Agents: Convert prospects into customers
Specialized Assistants: Provide support for various functions. For example, at MMCY, we offer Telecom Support, event planners, and project managers
Outsourcing any one of these areas could help you save money and scale your organization. However, it’s essential to first analyze which type of Sales Team makes the most sense for your business objectives before deciding to hire. Consider researching industry trends in regard to the successful implementation of each type of outsourced sales solution before deciding which route is best suited for you.
Finding The Perfect Outsourcing Partner
You’ve figured out exactly what kind of sales team you want for your business. Now all you need to do is find the right outsourcing provider. Make sure to do your research and consider factors like their experience, cost structure, and record of customer satisfaction.
Take time to define what you need from an outsourcer regarding specific services. Do you just need someone to manage existing accounts or also generate leads? Next, consider whether an agency has the resources to handle your requests – in terms of both technology and staff. Lastly, ensure they have enough flexibility to adapt if your requirements change over time.
Once you’ve narrowed down your list of possible candidates, it’s important to conduct thorough evaluations of each one. Ask questions about their process and review case studies when available. Assess how well they understand your industry’s unique challenges and opportunities. This will allow you to make an informed decision on who to outsource to.
Analyzing Performance For Maximum Results
You have outsourced your sales team, but how do you assess if they are actually helping your business? Analyzing their performance will allow you to see if your outsourced team keeps their end of the bargain.
Try using analytics tools to monitor key metrics like customer acquisition costs or lead conversion rates. For example, at MMCY, we use different CRM systems, such as Freshworks, to generate monthly reports we send to our clients. We have found that CRM systems are helpful in storing and classifying leads as well as assigning tasks to team members so everyone can stay on top of their game.
Additionally, use surveys or customer feedback forms to gain more insight into how customers view your products or services after interacting with an outsourced salesperson. After all, you want to know if your salesperson is doing a good job representing your brand.
Furthermore, you can hold regular review meetings with your outsourced sales team to discuss achievements and areas needing further development. Keeping track of these conversations helps maintain accountability over time while helping build relationships between yourself and those working on behalf of your company.
Maintaining Communication With Your Outsourced Team
You have found your Sales Team, and they are bringing in results, everything is great… until you run into a misunderstanding with your outsourced team. How do you move past this small bump on an otherwise fruitful journey? Communication. And lots of it. Make sure you are available and have open communication channels so team members can ask questions or share insight.
The first step towards maintaining an effective relationship with your outsourced sales team is establishing clear expectations. Developing an agreement that outlines what each party will do, how often they should communicate, and who owns which tasks ensure everyone understands their role in achieving success. It also helps to set deadlines for any deliverables or goals to stay on track.
Sometimes, going to the physical location of your outsourcing provider can help enhance communication. Consider paying your outsourcing provider a visit. One of our longtime clients at MMCY sends people from different departments from time to time to check in on how the outsourced sales team is doing, if the work environment and equipment are to their liking, and to provide additional training if needed.
Finally, feedback plays a vital role in creating alignment among all parties involved in outsourcing; it serves as a way for teams to understand what’s working well and areas for improvement moving forward. Providing timely responses to requests and recognition when deserved not only fosters better relationships but helps create an environment conducive to long-term growth and development.
Conclusion
When done right, outsourcing your sales team can benefit your company if you find the right outsourcing provider, are clear about your expectations from the get-go, and have a strategy in place to measure your sales team’s performance. Book an appointment with us today and discover more about how outsourcing your sales team can transform your business
After all is said and done, effectively outsourcing your sales team comes down to building trust- both with your outsourced team and your clients. Jeffery Gitomer said it best: “Great salespeople are relationship builders who provide value and help their customers win.”
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